Project 02 | StyleBranding, Inc.

© 2017 by StyleBranding INC

Project 02 CADILLAC

"Lotus" is a video storyboard proposed for Cadillac representing a fashion/music video  to align Cadillac with top-tier world class designers.  The project was designed to use Fashion and interactive media  to showcase the new Cadillac targeting a younger, luxury market demographic.    The story is  the fantasy of a young woman traveling around the world to discover all that she could be.  Her Escalade took her on the journey as she visited different cultures. The story presented in 2001, represented the recognition of  globalization taking place universally.  The ability to purchase the merchandise aligned the car with global luxury through fashion.