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TURI VODKA

"Judge the Man, Not His Hat"

"Judge the Man, Not His Hat" was developed as an on-going website story featuring young students/adults from all over the world, created to promote Turi Vodka and the land it came from.  This fashion/music video was designed to launch the vodka in the U.S. branded with fashion and style by featuring clothing from young, world class designers and allowing interactive access to the merchandise further distinguishing the image of the brand .